You should take a "time invested equals gain" approach to SaaS update best practices. By focusing on lifetime customer success rather than rapid revenue growth, you can turn the renewal process into a celebration of an ongoing partnership. It's a client-centric approach that reflects the broader economic environment we're currently in, where clients expect individualized treatment. Know your customers, personalize your communications, and actively commit to a shared growth journey, and you'll find your retention process becomes as reliable as a stale marriage. 5 Best Practices for SaaS Updates Customer retention is about the promise of continued growth. It starts with a solid, data-driven understanding of customer adoption and usage and culminates in a long-term, mutually beneficial relationship. This phrase means shifting the focus from aggressively targeting new business to building relationships with existing customers that will last for multiple renewals. It's like carefully cultivating land that can be harvested multiple times seasonally. We've rounded up 5 of our favorite SaaS update best practices to help you take the stress out of your retention process: Define your industry mailing list Understand the customer journey Personalize your message Auto-renewal and upsells Talk about the future It all starts with a clear understanding of your customers, their business and their actual usage. Define your customers What you know about your customers should come directly from the data they generate through adoption, usage, and interaction with your product. By using customer success software, you can accurately track customer adoption and usage and every other touchpoint in customer interactions. From service desk tickets to survey responses and customer management engagements, you can organize and access information about any customer or segment in actionable time. You can then share that information across your company so that sales, marketing, support, and account management teams can all benefit from a detailed understanding of your customers. In a recurring revenue business, each member of the company can influence customers in some way. This visual description of your customers helps you identify and prioritize risk segments. It also lets you monitor the customer journey based on customer engagement, not just the last few months before renewal. The more you know about your customers, the more relevant your products will be.