Apr 11, 2022
In Health Issues
If I saw them on a competitor's landing page? Another key to building trust is what ann handley calls “pathological empathy”. Use industry leads your copy to prove to readers that you understand how they feel. Use conversational language - not sales language. Remember that your visitors are human! Reason. 2: you have to industry leads many distractions “your landing pages are not wikipedia. Stop adding useless links yo!" – oli gardner does your page contain: a navigation bar? Online links (that give people a reason to leave before converting)? Multiple ctas? Get rid of them. All. You are confronted with hick's law: the more . Choices you offer to interne industry leads t users, the longer they take to make a decision, and they may even leave your page without clicking on anything. R3q0whl49 a graph of hick's law, aka decision paralysis. (source) the solution: focus on one offer choose an offer for your landing page. An offer means an objective: to get visitors to convert.